Saturday, 4 of July of 2009

Understanding Your Franchising Agreement

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Okay, so you’ve finally decided to purchase a franchise business. You’re done doing your research and you’ve found the right franchise company to partner with. After submitting your application, you are now ready to meet with your franchiser to sign up your contract. So what’s next?

Keep in mind that signing up your franchise contract will bind you to the Terms and Conditions of your franchiser. Thus, it is crucial that you clearly understand and that you are in complete agreement with the stipulations in the contract. What are the things you need to know before signing up your franchising agreement? Read more »


What is the concept behind Franchising A Business ?

Ever notice how franchise businesses increase in numbers. Just take a walk down the street and you may find several kiosks, booths or establishments owned by franchisees. Many popular franchise businesses are food chains because of the great demand for food and beverage in the market.

If you have plans to start you’re on franchising business, this article was written for you. First, let’s define the term business franchising more clearly then let’s discuss the advantages of purchasing a franchise.

Business Franchising - Defining the Term

The term “franchise” simply means “business”. All franchise businesses start from one company – the main business or the original company. When you establish a company and it becomes a big hit after a few years, you may want to widen out or branch out to other locations. This is where the concept of franchising comes in. Read more »


Assessing Franchise Opportunities

This article raises a number of important questions and handy hints to consider when assessing franchise opportunities.


The Six Stages of Franchise Relationships

Corporate psychologist Greg Nathan talks about the relationship between franchisors and franchisees. Read about what Greg identifies as the six stages of franchise relationships. This model will be of interest to prospective and existing franchisors and franchisees.


Online Search Tactics for Finding Your Dream Business

Learning about franchising and finding the ideal franchise needn’t be the arduous task it was 10 years ago. Pamela Gold explains how many stages of the selection process can be undertaken online.


The Right Marketing Materials

It starts with the development of the story, which should percolate through the marketing materials, like the franchise brochures, website, newsletters and videos. CEO of iFranchise Group, Mark Siebert, shares his knowledge of the essentials.


China: The Mother of all Franchise Markets

Returning from a recent trip, Jerry Wilkerson explains the huge potential (and complex challenges) encountered by foreign franchisors entering China.


How Healthy are Your Franchise Relationships?

In this article Greg Nathan explains the 6 reasons why franchise relationships get strained and applies the old adage “if you can’t measure it you can’t manage it.”


Taking your Franchise to the UK and Europe

This article outlines a range of key factors and decisions to consider when evaluating international franchising in the UK and Europe.


Franchising Your Business

How do you tell when a business ‘franchisable’? What are the benefits of franchising, and what is involved? In this article Mark draws on his experience in franchising to explore each of these issues.