Jul 08
10
The Right Marketing Materials
It starts with the development of the story, which should percolate through the marketing materials, like the franchise brochures, website, newsletters and videos. CEO of iFranchise Group, Mark Siebert, shares his knowledge of the essentials.
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Returning from a recent trip, Jerry Wilkerson explains the huge potential (and complex challenges) encountered by foreign franchisors entering China.
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In this article Greg Nathan explains the 6 reasons why franchise relationships get strained and applies the old adage “if you can’t measure it you can’t manage it.”
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This article outlines a range of key factors and decisions to consider when evaluating international franchising in the UK and Europe.
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Jul 08
10
Franchising Your Business
How do you tell when a business ‘franchisable’? What are the benefits of franchising, and what is involved? In this article Mark draws on his experience in franchising to explore each of these issues.
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