The Right Marketing Materials

It starts with the development of the story, which should percolate through the marketing materials, like the franchise brochures, website, newsletters and videos. CEO of iFranchise Group, Mark Siebert, shares his knowledge of the essentials.


China: The Mother of all Franchise Markets

Returning from a recent trip, Jerry Wilkerson explains the huge potential (and complex challenges) encountered by foreign franchisors entering China.

How Healthy are Your Franchise Relationships?

In this article Greg Nathan explains the 6 reasons why franchise relationships get strained and applies the old adage “if you can’t measure it you can’t manage it.”

Taking your Franchise to the UK and Europe

This article outlines a range of key factors and decisions to consider when evaluating international franchising in the UK and Europe.


Franchising Your Business

How do you tell when a business ‘franchisable’? What are the benefits of franchising, and what is involved? In this article Mark draws on his experience in franchising to explore each of these issues.