It starts with the development of the story, which should percolate through the marketing materials, like the franchise brochures, website, newsletters and videos. CEO of iFranchise Group, Mark Siebert, shares his knowledge of the essentials. SHARE THIS PAGE: Bookmark on Delicious Digg this post Recommend on Facebook Buzz it up share via Reddit Subscribe to [...]
Learning about franchising and finding the ideal franchise needn’t be the arduous task it was 10 years ago. Pamela Gold explains how many stages of the selection process can be undertaken online. SHARE THIS PAGE: Bookmark on Delicious Digg this post Recommend on Facebook Buzz it up share via Reddit Subscribe to the comments on [...]
Returning from a recent trip, Jerry Wilkerson explains the huge potential (and complex challenges) encountered by foreign franchisors entering China. SHARE THIS PAGE: Bookmark on Delicious Digg this post Recommend on Facebook Buzz it up share via Reddit Subscribe to the comments on this post Print for later Bookmark in Browser Tell a friend
What makes a franchise successful today may not work tommorrow. This article explores four key trends and challenges that are forcing many big names to change operating practices and product/service offerings. SHARE THIS PAGE: Bookmark on Delicious Digg this post Recommend on Facebook Buzz it up share via Reddit Subscribe to the comments on this [...]
How do you tell when a business ‘franchisable’? What are the benefits of franchising, and what is involved? In this article Mark draws on his experience in franchising to explore each of these issues. SHARE THIS PAGE: Bookmark on Delicious Digg this post Recommend on Facebook Buzz it up share via Reddit Subscribe to the [...]